About
Marketing that's measured, not guessed.
I'm Nikita Gupta — a digital marketing strategist who treats every ad budget like it's my own, and cares only about the numbers that move a business forward.
I'm Nikita Gupta — a digital marketing strategist who treats every ad budget like it's my own, and cares only about the numbers that move a business forward.
With 6+ years of hands-on experience, I've helped businesses across Australia and 20+ countries achieve exceptional growth. My expertise spans Google Ads, Meta Ads, YouTube Advertising and comprehensive digital strategy — but the common thread is simple: every decision is backed by data.
From early-stage startups to established brands, I bring a results-first approach that combines creative thinking with rigorous analysis. I don't chase vanity metrics — I care about qualified leads, cost per acquisition and the return on every rupee spent.
Over the years I've run campaigns across wildly different industries — premium elevators, electrical manufacturing, skincare and aesthetics. That range taught me that great marketing isn't a template; it's understanding a specific audience, then engineering a funnel that turns attention into revenue.
When I take on a project I become a genuine partner in your growth: transparent about where the budget goes, honest about what's working, and relentless about making it better.
Independent digital marketing consultancy running paid media and strategy for brands worldwide.
Led Google, Meta and YouTube campaigns across e-commerce, B2B and services accounts.
Built and optimised paid-search and social funnels; owned tracking and reporting.
Where it started — hands-on with campaigns, creatives and the data behind them.
Every recommendation is grounded in performance data, not hunches.
You'll always know where your budget goes and what it returns.
Sustainable systems, not short-term spikes that fade.
Partner with a proven expert who delivers real, measurable results.
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