Available for new projects

Ad strategist.
Media buyer.
Growth partner.

I'm Nikita Gupta — a digital marketing strategist helping Australian and global brands turn ad spend into measurable growth. Six years, 20+ countries, and high-ROI Google, Meta and YouTube campaigns. My favourite work sits at the seam of sharp creative and honest data.

Start a project See the work
6+ years 20+ countries 4.7× avg ROAS
Nikita Gupta, digital marketing and Google Ads strategist

Trusted by brands across industries

House of Elevators Modern Lift Prime Electric
What I do

Full-funnel paid media, engineered for ROI

Google Ads

Search, Performance Max and shopping that capture high-intent demand at the moment it appears.

Meta Ads

Facebook and Instagram funnels built to scale spend without losing efficiency.

YouTube Ads

Video campaigns that build awareness and drive measurable, trackable engagement.

Strategy & analytics

Planning, tracking and optimisation that tie every channel back to revenue.

Selected work

Campaigns with outcomes worth showing

All work
House of Elevators
LiftsLead gen

House of Elevators

Positioned a premium elevator brand to architects and developers.

+180%
qualified leads
−32%
cost / lead
Skincare Aesthetics
SkincareE-commerce

Skincare Aesthetics

Social-first growth for a beauty label scaling its online sales.

5.2×
ROAS
+240%
online sales
Prime Electric
ElectricB2B

Prime Electric

Performance marketing for a manufacturer entering new markets.

+310%
enquiries
3.9×
return
Toolkit

The stack behind the results

Platforms and tools I use daily to plan, launch, measure and scale.

Google AdsMeta Ads ManagerYouTube AdsGoogle Analytics 4Google Tag ManagerLooker StudioPerformance MaxConversion trackingA/B testingAudience strategyCreative directionLanding-page CRORemarketingFunnel design
6+

Years of experience

150+

Projects completed

20+

Countries served

4.7×

Avg return on ad spend

What clients say

Partners, not just a service provider

"Nikita treated our ad budget like it was her own money — and the returns showed it. Genuinely the most transparent marketer we've worked with."

HEFounder
House of Elevators

"We went from guessing to knowing. Sales more than doubled in a quarter and, for the first time, we understood exactly why."

SAMarketing lead
Skincare Aesthetics
Writing

Marketing tips & strategies

All articles
Uncategorized

Mastering YouTube Ads: Tips for Maximum Engagement

September 26, 2025

Uncategorized

How Google Ads Can Transform Your Business Growth

September 26, 2025

Uncategorized

5 Proven Strategies to Boost Your Facebook Ads ROI

September 26, 2025

Let's talk

Let's grow your business together

Ready to scale? Partner with a proven expert who delivers real results — from strategy to execution, campaigns that convert and grow your brand.

Contact us +91 8146739000
Let's Talk